The Mob Wife Aesthetic Is Taking Over Our Make-Up Bags, Too – Here’s How To Do It Properly (2024)

More is more in every respect.

The Mob Wife Aesthetic Is Taking Over Our Make-Up Bags, Too – Here’s How To Do It Properly (1)

1Victoria Beckham Beauty Smoky Eye Brickin Tuxedo
2Beauty Pie Supercolour Kohl in Soft Black
3Makeup By Mario Ultra Suede® Lipstick Matte in Sierra
4Huda Beauty Lip Contour 2.0in Warm Brown
5Fenty Beauty Sun Stalk'r Instant Warmth Bronzer
6John Frieda Volume Lift Lightweight Hairspray
7Nailberry L'oxygéné Oxygenated Nail Lacquer in Flocon

It's official: the era of the Clean Girl Aesthetic is over. Unlike the effortless, polished and well-groomed styles that have dominated the beauty space in the last few years (think slicked-back buns, glossy skin and minimal make-up), 2024 is already shaping up to be the year we rediscover our love for being extra. Look to TikTok for proof, where the mob wife aesthetic has taken hold. The poster women for this look are, naturally, Carmela Soprano fromThe Sopranos, Ginger McKenna in Martin Scorsese'sCasino, or even the Godmother of the mob herself Griselda Blanco, as captured by Sofía Vergara in Netflix's newest hit biopic Griselda, who all have a penchant for animal print, gold jewellery, audacious make-up and big, big hair.

With #mobwifemakeup having gained over 57 million views on TikTok, it's clear that beauty is key to achieving a believable mob wife aesthetic (which collectively boasts 155M views on the app). Can you imagine Michelle Pfeiffer in Scarface without her smouldering eyes and red lipstick or Sharon Stone in Casino without that bouncy blow out? I think not. If, like the millions on TikTok, you are keen on recreating the 'more is more' look, you'll need to pay close attention to the following...

Mob Wife Make-Up

The Mob Wife Aesthetic Is Taking Over Our Make-Up Bags, Too – Here’s How To Do It Properly (9)

Nicola Moulton, make-up and skincare expert atBeauty Pieexplains, 'themobwifeaesthetic is all about embracing audacious, messy glamour. Think silver smoky eyes that command attention, vampish lips that leave a lasting impression, and hair that's larger-than-life but slightly off-kilter.

'It is a celebration of unapologetic brazenness, a departure from the demure looks that have dominated recent beauty trends. It's a bold statement that refuses to conform, encouraging individuals to embrace their inner power and confidence. As a result, TikTok has become the epicentre of this movement, with users eagerly sharing their interpretations and tutorials, fuelling the trend's meteoric rise.'

Moulton says that the key components to achieving a classic mob wife make-up look is the following: dark and shimmery eyes for full impact; smudged kohl eyeliner; contour for a defined facial structure; a bold brown or neutral lip and a matte finish all over.

Mob Wife Hair

The Mob Wife Aesthetic Is Taking Over Our Make-Up Bags, Too – Here’s How To Do It Properly (10)

If you need proof of the allure of mob wife hair, look to Sharon Stone in Casino. Her teased, voluminous hair that packed plenty of body and bounce was anything but quiet luxury. And the girls on TikTok have taken note with the vast majority pulling out their rollers and hot brushes in an attempt to recreate the look.

Michael Gray, creative stylist atJohn Frieda,says 'the essence of the mobwife aesthetic really is captured within the hair – a celebration of big, bouncy, voluminous and perfectly coiffed blow-dries that show off luxurious volume and bounce.'

Armed with the right products and technique, you can certainly achieve the look for yourself. Gray advises beginning with towel dried hair and a few mists of a thickening spray like John Frieda PROfiller+ Thickening Spray, £8.99. Then blow dry your hair upside down for added volume at the roots and use a round brush to smooth out and create that retro bounce. Once it is 90% dry, carefully set your hair in place with Velcro rollers for that perfect bounce and spray over with John Frieda's Volume Lift Lightweight Hairspray, £6.99, for extra lift. Wait for your hair to set and cool fully, before unwrapping each roller by pulling them away from the face to ensure you’re working with and not against the flow of the hair, then shake it out for maximum volume. Finally, finish with a last mist of hairspray to lock everything into place.

Mob Wife Nails

The Mob Wife Aesthetic Is Taking Over Our Make-Up Bags, Too – Here’s How To Do It Properly (11)

When it comes to nails, there's only one style fit for the job: the French manicure. Carmela Soprano is so dedicated to the look that the only thing which ever changes about them is the shape. But in true mob wife fashion, this French mani is not like most; it's bold and exaggerated – so much so that the white tip takes up half of the nail - defying the very purpose of a dainty, delicate tip.

It's proving so popular even Ariana Grande is on board. In her latest Instagram posts, the singer is sporting a French mani with thick white tips – a far cry from the recent trend of micro manis. To DIY the look yourself, use a good quality white polish which is opaque once applied with two coats – we love Nailberry L'oxygéné Oxygenated Nail Lacquer in Flocon, £16.50.

SHOP: Everything You Need To Create The Mob Wife Look

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This may be as mob wife as it gets as far as eyeshadow is concerned, thanks to the combination of

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A kohl liner that will help create natural-looking yet sultry definition. Its pigmented,

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Nicola Moulton advises starting the lips with 'a brown lip liner to perfectly outline your pout,

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Brown liner is essential to this nostalgic look and Huda Beauty's range of liners quickly work to

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For easy, fool-proof bronzing, Fenty Beauty's offerings are brilliant thanks to their inclusive

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Create plenty of bounce, body and hold with this light yet long-lasting hairspray which will

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For that all-important French mani, arm yourself with a sturdy, opaque and long-wear white polish

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The Mob Wife Aesthetic Is Taking Over Our Make-Up Bags, Too – Here’s How To Do It Properly (2024)

FAQs

How to do the mob wife aesthetic? ›

The starting point of the mob wife look is typically a simple all-black outfit, which is then adorned with eye-catching statement pieces like lush faux-fur coats, bold jewelry, boots and even some animal-print accessories.

What is mob wife aesthetic mean? ›

Mob wife fashion is synonymous with opulence, exuding a sense of confidence and authority. Drawing inspiration from iconic figures like Carmela Soprano and Victoria Gotti, this style embodies a blend of high fashion and streetwise sensibility.

What is the mob wife makeup trend? ›

The mob wife makeup look is an artful combination of classic beauty and modern glamour. By focusing on a flawless complexion, striking eyes, bold brows, and a statement lip, you can channel the timeless elegance and strength that define the world of mob wives.

Is mob wife appropriation? ›

But for as many people who love the trend, there are others who deem it appropriation. The issue lies in the fact that it seems to capitalize on the classic image and flair of an Italian mob wife (not to mention that it glorifies organized crime) and that it also appropriates immigrant culture.

What is the mob wife 2024? ›

In millions of TikTok videos, 2024 has officially been hailed as the "year of the mob wife." The style is big, bold, and often involves a (real or faux) fur coat. There's no "quiet luxury" here, honey — a true mob wife always makes an entrance. Where TikTok goes, the rest of the world follows.

Why is mob wife aesthetic so popular? ›

According to Trivieri, the mob wife look is for the people who don't identify with minimalistic style of the clean girl or quiet luxury aesthetic. "The whole Y2K thing felt a little younger," the New York-based content creator told the magazine, "and I think this is a little bit more mature, sexier, and bold."

What is the mob wife aesthetic vs clean girl? ›

And crucially, despite the latter's pared-back approach to dressing and simple make-up, the clean girl look is incredibly difficult to achieve without naturally perfect skin and hair. A mob wife, on the other hand, is exciting, vibrant, dangerous and a little messy – making the style more forgiving and approachable.

Who started the mob wife aesthetic? ›

The “mob wife” aesthetic was popularized on TikTok through influencer Sarah Jordan Arcuri, the self-proclaimed “Mob Wife Aesthetic CEO.” The style quickly took off, with celebrities like Hailey Bieber donning an oversized fur coat and sunglasses at night.

What is mob wife hair do? ›

What Is the Mob Wife Aesthetic For Hair? Like the fashion, mob wife hair is elaborate. While famous mob wives in pop culture sport hairstyles ranging from fluffy blowouts and banged bobs to big, bouncy, '80s-style curls, the best way to incorporate the trend into your look is to embrace a “more is more” sensibility.

Is Alicia from Mob Wives in jail? ›

DiMichele, a mother of three, was facing up to six months in prison under a plea agreement. Instead, she will be on probation for four years and will have to pay $40,000 in restitution.

How old is Mob Wives? ›

Mob Wives is an American reality television series that premiered on VH1 on April 17, 2011.

Why mob wife is trending? ›

A TikTok trend that's about more than French manicures and furs, the look focuses on conspicuous signifiers of wealth earned outside the rule of law.

What are mob wife nails? ›

The Trend. While a deep red acrylic nail was the preferred look of Miss La Cerva, the quintessential mob wife nail look will always be an extra long, extra square, extra white French tip. It was the go-to look for Carmela Soprano, Elvira of Scarface fame, and, of course, the mob wife, Big Ang. Getty Images.

What is the slang for mob wife? ›

A woman who's the companion or conspirator to a gangster can be called a moll. One of the most famous molls was Bonnie Parker, of the criminal duo Bonnie and Clyde.

What perfume has the mob wife aesthetic? ›

The Top 3 perfumes that epitomize the mob wife aesthetic are Maison Francis Kurkdjian Baccarat Rouge 540 extrait de parfum, Roja Dove Danger pour femme, and Tom Ford Lost Cherry.

Where does the mob wife aesthetic come from? ›

While HBO denies having anything to do with the trend, “The Sopranos” likely has something to do with it as Gen Zers seek to recreate the iconic looks of characters like Carmela Soprano and Adriana La Cerva. Like any TikTok trend, the mob wife aesthetic probably won't stick around for too long.

What does a mob wife wear? ›

If you haven't heard, clean girl is out and mob wife is in. Think luxurious fabrics, bold jewelry, big fur coats and leather trenches, high heels, dramatic makeup, and undercover colors.

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