How advertising on TikTok boosts sales | TikTok for Business posted on the topic | LinkedIn (2024)

Fact: Advertising on TikTok Drives Overall ROI for Retailers.Trying to drive online, in store or on TikTok sales? Send us a question by commenting on this post, and our experts will answer!#tiktokgrowth #tiktokadvertising #commerce #asktheexperts

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Recently at TikTok World 2023, Gabriel Nicolau and I spoke about the exciting commerce ad solutions available on TikTok. If you're looking to drive product sales on TikTok, you've really got to consider Video Shopping Ads! Check out why: https://lnkd.in/e2SbahAY#VideoShoppingAds #TikTok for Business #TikTokWorld #tiktokads

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Weekly #EcommerceNews in 5 Minutes! 🗞⏱Retailers are trying new ways to increase success in #ecommerce like Apple Vision Pro, TikTok shop, ads, and more! 👀👇#retailstrategy #ecommercetips

Another fantastic Digital Ads Benchmark Report from the good folks at Tinuiti! See below for my summary/highlights of Q2 media trends and the comments for a link to access the entire report. TAKEAWAYS:📌 Acceleration in spending growth across most major ad platforms in Q2 2023 (screenshot below) with Instagram leading the way bolstered by new inventory sources and drops in CPM📌 WMT search spend continues to sore driven by last year's change to a second-price auction and an increase in ad efficiency 📌 93% of all Walmart search spend went to Sponsored Products in Q2 2023, with the remaining 7% attributed to Sponsored Brands. Opportunity exists for SB growth as adoption/growth is a bit lower 📌 Connected TV accounting for a large majority of the growth across Youtube/video spend with desktop decreasing

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📋 Close the gap on TikTok attribution with post-purchase surveys 📱For e-commerce brands running ads and social storefronts on TikTok, traditional tracking often misses the mark, leaving gaps in understanding of how many sales platforms like TikTok are actually driving.💡 Our latest research revealed only 1 in 4 sales on TikTok showed correct attribution compared to customer survey responses. Why? Issues range from an over-reliance on last-touch models to tracking inaccuracies.📊 We’ve enhanced UserLoop with UTM attribution tracking. Now, you can effortlessly compare traditional attribution with direct customer feedback in one place. Read the post: https://lnkd.in/eacMiqsQ#TikTok #eCommerce #PostPurchaseSurveys #UserLoop #Attribution #AdStrategy

"TikTok aims to own the full customer journey. That’s important as it looks to build anAmazon-like flywheel that consists of three main elements—media, advertising, and commerce."Does TikTok's dominance in advertising and media first allow it to ultimately conquer commerce too? There is something to be said for having share of attention in a world that moves fast. The trick will be how commerce doesn't disrupt the very 'magic' that makes TikTok the place that holds those oh-so-coveted attention spans.

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TikTok Shop is live in the US! Let's take a look at the promotions on there 👀Created a Seller account to see what's available to merchants to run offers on TikTok. Here are my quick notes:→Basic promo management (discounts, flash sales, vouchers, free shipping)→Nothing advanced / sophisticated; just punch in the discount ($ or %) and select your products→Pretty comprehensive toolset for running a business on TikTok (order management, product inventory, advertisem*nts, etc)→Nice "Academy" to show how it all works, though none of the pages were loading for meBut holy moly... There are already a TON of junk offers on here!! Lots of blatantly fake "discounts" and Flash Sales. It's QVC in portrait mode. Heaps of "dark patterns" and practices that are outright illegal in the European Union.Will be interesting to see how more mature brands build their presence on here. Obviously a massive opportunity and a watershed moment in ecommerce. But lots of junk and no guardrails in place to prevent sellers from misleading discounts.#TikTokShop

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Take users directly from the For You page to checkout with Video Shopping Ads, TikTok's all-in-one ad format designed to supercharge sales. 🛍💰 Video Shopping Ads take the best features from our past commerce products and offer new automation and smart functionalities to maximize performance. To get started, head to TikTok Ads Manager and select the Product Sales objective. Or, to learn more, head here 👉 https://lnkd.in/eur9JfXJ#VideoShoppingAds #socialcommerce #TikTokcommerce #TikTokforBusiness

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The latest study by Adobe shows that young consumers are accustomed to using TikTok to search for shopping information. TikTok has surpassed its competitors and become the preferred marketing platform for small and medium-sized enterprises in the United States to obtain high returns and high interactivity. Many small and medium-sized enterprises have also stated that they will reduce investment in other social media channels. The shift is also indicative of the positive ROI these businesses are seeing from paid advertising on TikTok. Sellers who have not yet dabbled in TikTok can also seize this opportunity and make relevant arrangements~We are Lecangs, a company focusing on large-scale warehousing and logistics services. If you have warehousing and freightneeds related to outdoor products, you can contact us.Hotline：+1 855-532-2647Email address：sales-us@lecangs.com#dropshipping #EfficientDelivery #Lecangs #warehouse #logisticsservices #3PL

TikTok: Are retailers ready for the significant changes now?As of September 2, TikTok will no longer allow Shopify and other retailers to upload their products into TikTok and sell from the platform. Insight:TikTok wasn’t clipping the ticket, gaining margin from these sales. Enter the TikTok Shop. Retailers can operate within the TikTok Shop and upload their catalogue files and pricing - with the transaction occurring within the TikTok environment. The issue will be around data security. Will the Chinese platform TikTok share the volumes of units sold with strategic Chinese businesses that may become future competitors? #socialselling #marketing #retail #agencies